A model of brand loyalty measurement for islamic banking in Kedah, Pulau Pinang, and Perlis
This study aims to investigate the mediating effects of overall satisfaction on the relationship between relationship marketing and brand loyalty in the Islamic banking industry. Based on a sample of 268 customers and using statistical programming on social sciences approach, the three dimensions of...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Research Reports |
| Language: | en |
| Published: |
2011
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120575/1/120575.PDF https://ir.uitm.edu.my/id/eprint/120575/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|