Exploring drivers behind university students' aspiration to become social media influencers
Social media has become a significant part of daily life. Statista (2021) reports that YouTube has 1.86 billion global users, while Facebook videos attract over 500 million viewers. As social media usage grows, individuals increasingly encounter social media influencers (SMIs). According to Shabahan...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120510/1/120510.pdf https://ir.uitm.edu.my/id/eprint/120510/ https://fbminsights.uitm.edu.my/v1/ |
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