A research on trust triggers in the context of B2C online shopping

Trust has become a critical factor in simulating purchases over the Internet. Therefore, building trust of consumers in e-commerce transaction has been the important task for the business merchant to look for. For the website designer, it is really essential for them to identify the elements that ca...

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Bibliographic Details
Main Author: Abd Ghaffar, Nariemah
Format: Student Project
Language:en
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/120505/1/120505.pdf
https://ir.uitm.edu.my/id/eprint/120505/
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