Green marketing practices in Malaysian manufacturing industries
In many Asian countries, firms are required by the government to consider sustainable development as an integral aspect of the firms' business strategy. Besides, the growing demand for environmentally friendly products amongst consumers have driven many businesses to be concerned about green ma...
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| Main Authors: | , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120347/1/120347.PDF https://ir.uitm.edu.my/id/eprint/120347/ |
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