The importance of relationship quality in building effective Customer Relationship Management (CRM) at Perodua Manufacturing Sdn. Bhd.

As the dynamics of customer relationship have change dramatically and forced to meet the new revolution of relationship building, organization need to manage customer relationship effectively to remain competitive. The importance of relationship quality is to optimize customer and partner satisfacti...

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Bibliographic Details

Main Author:	Saleh, Siti Sarah
Format:	Student Project
Language:	en
Published:	2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/120040/1/120040.pdf https://ir.uitm.edu.my/id/eprint/120040/
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