Enhancing customers' perceived value in the hotel industry; updated reviews and insights on customer satisfaction on emotional and functional values from a pandemic-era study

This research focused on the relationship between perceived value and customer satisfaction in the hotel industry during the COVID- 19 pandemic. The study investigated the association of emotional and functional values with customer satisfaction to review hotel guests’ perspectives during the pandem...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Akhir, Irina, Abd Rahman, Rabiatul Adawiyah, Isa, Nina Farisha, Razali, Mohamad Azli, Mohd Mazlan, Mohd Azreen
Format: Article
Language:en
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/120032/1/120032.pdf
https://ir.uitm.edu.my/id/eprint/120032/
http://ejssh.uitm.edu.my
Tags: Add Tag
No Tags, Be the first to tag this record!