Enhancing customers' perceived value in the hotel industry; updated reviews and insights on customer satisfaction on emotional and functional values from a pandemic-era study
This research focused on the relationship between perceived value and customer satisfaction in the hotel industry during the COVID- 19 pandemic. The study investigated the association of emotional and functional values with customer satisfaction to review hotel guests’ perspectives during the pandem...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120032/1/120032.pdf https://ir.uitm.edu.my/id/eprint/120032/ http://ejssh.uitm.edu.my |
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