Empowering Malaysian Gen y and Gen Z: harnessing design thinking for fashion retail innovation and consumer engagement

The Malaysian fashion retail industry is undergoing a profound transformation, driven by rapid digital advancements, globalisation, and shifting consumer preferences (Tan, 2022; Lee and Teoh, 2021). Today, the industry is shaped by the demands of two key generational groups: Generation Y (Millennial...

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Bibliographic Details

Main Author:	Hassan, Normaziana
Format:	Monograph
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/120005/1/120005.pdf https://ir.uitm.edu.my/id/eprint/120005/ https://kedah.uitm.edu.my/research
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