General guideline for marketing plan (Part 1)

The marketing aspect is very important not only to existing enterprises but especially to new ventures. This plan will detail out among others; the 4Ps of the marketing mix. In completing a business plan, this section will be the starting point. Hence, you must make sure the information and figures...

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Bibliographic Details
Main Authors: Ismail, Irwan, Mohamed Ahmad, Ferozah Haini, Nik Jaafar, Nik Fazlin Hiryati, Nik Hassan, Nik Fakrulhazri, Ibrahim, Norlaila
Format: Monograph
Language:en
Published: Universiti Teknologi MARA, Terengganu 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/119997/1/119997.pdf
https://ir.uitm.edu.my/id/eprint/119997/
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