A study on the effectiveness of sales promotions as a promotional strategy on visitors of A'Famosa Animal World Safari, Alor Gajah, Malacca

The research has been conducted at A’Famosa Animal World Safari. A’Famosa Animal World Safari is one of the A’Famosa Resort subsidiary which involved in safari world of entertainment and animal shows. Even though A’FAWS is an interesting place to visit, number of visitors are not as they expected an...

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Bibliographic Details
Main Author: Alias, Haslinda
Format: Student Project
Language:en
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/119232/1/119232.pdf
https://ir.uitm.edu.my/id/eprint/119232/
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