The extent of consumer awareness on the importance of SIRIM certification mark on the products in the market

The purpose of this research is to identify the level of consumers’ awareness on the importance of SCM Label appeared on the products in the market. This research is to determine how far the consumers practice in buying the products certified with SCM Label. SIRIM Berhad is a well-known certificatio...

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Bibliographic Details
Main Author: Mansor, Nurul Hidayah
Format: Student Project
Language:en
Published: 2002
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/119200/1/119200.pdf
https://ir.uitm.edu.my/id/eprint/119200/
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