Consumer and business perspective on sustainable packaging of bubble tea industry in Malaysia

The growing number of bubble tea shops in Malaysia has increased consumption, resulting in packaging waste issues. This research explores the perspectives of consumers and businesses on sustainable packaging in the industry. The research uses contextual document analysis to investigate the awareness...

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Bibliographic Details
Main Authors: Sarifudin, Nur Safura, Mohd Pahme, Nur Faizah, Mohd Shuib, Ahmad Sofiyuddin, Sazali, Ahmad Noor Syahir, Soedewi, Sri
Format: Article
Language:en
Published: Universiti Teknologi MARA, Perak 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/119100/1/119100.pdf
https://doi.org/10.24191/idealogy.v10i1.770
https://ir.uitm.edu.my/id/eprint/119100/
https://idealogyjournal.com/
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