What inspires you to visit our welcoming home? Tourist motivation for visiting rural destinations: The case of Jammu and Kashmir

This study investigates the push and pull factors influencing tourists' motivations to visit the Jammu region of the Union Territory of Jammu & Kashmir, classifying these motivations into key dimensions. Data were collected through a structured questionnaire administered to 380 tourists, sel...

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Bibliographic Details

Main Authors:	Raina, Danish Iqbal, Ahmad Bhat, Sajad, Ahmad Dar, Ajaz, Abdulla, Parvez, Ahmad Laway, Shakoor
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:	Travel. Voyages and travels (General) Travel and the state. Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/118909/1/118909.pdf https://ir.uitm.edu.my/id/eprint/118909/ https://www.jthca.org/
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