Heritage on a plate: investigating the antecedents of intention to sustain Malaysian heritage food among young adults
Malaysia’s rich culinary heritage in today’s realm faces challenges in sustainability due to globalisation, urbanisation, and changing lifestyles, particularly among young adults. As traditional food practices gradually decline, understanding the factors influencing young Malaysians’ intention to su...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Terengganu
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/118897/1/118897.pdf https://ir.uitm.edu.my/id/eprint/118897/ https://e-ajuitmct.uitm.edu.my/v3/ |
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