Assessing CRM strategies and their effect on customer satisfaction in Johor’s hospitality industry
Customer satisfaction is a critical challenge in the hospitality industry, where hotels face rising consumer expectations and intense competition. While Customer Relationship Management (CRM) offers a strategic solution, many hotels underutilise CRM dimensions—customer orientation, CRM organisation,...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
UiTM Press
2025
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/118477/1/118477.pdf https://ir.uitm.edu.my/id/eprint/118477/ https://smrj.uitm.edu.my/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|