Challenges of promotional mix towards customer decision making / Nur Hidayah Mustafa

This paper aims to investigate the challenges of promotional mix towards customer decision making among Adora Travel and Tour‟s previous customers. The buyer decision making is the major concern of the marketers in influence the customers in purchasing the products or services. The buyer decision co...

Full description

Bibliographic Details

Main Author:	Mustafa, Nur Hidayah
Format:	Student Project
Language:	en
Published:	2019
Subjects:	Marketing Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/117443/1/117443.pdf https://ir.uitm.edu.my/id/eprint/117443/
Tags:	Add Tag No Tags, Be the first to tag this record!