Challenges of promotional mix towards customer decision making / Nur Hidayah Mustafa
This paper aims to investigate the challenges of promotional mix towards customer decision making among Adora Travel and Tour‟s previous customers. The buyer decision making is the major concern of the marketers in influence the customers in purchasing the products or services. The buyer decision co...
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| Format: | Student Project |
| Language: | en |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/117443/1/117443.pdf https://ir.uitm.edu.my/id/eprint/117443/ |
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