The effectiveness of the promotional mix in creating awareness to current and potential clients of the Institute of Engineers, Malaysia

This research is about a study of the effectiveness of the promotional mix in creating awareness to current and potential clients of IEM. These promotional mixes which include direct marketing, advertising, publicity, sales promotion and personal selling are the factors that have been done by IEM in...

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Bibliographic Details

Main Author:	Hamzah, Muhammad Hafiz
Format:	Student Project
Language:	en
Published:	2009
Subjects:	Public relations. Industrial publicity. Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/117264/1/117264.pdf https://ir.uitm.edu.my/id/eprint/117264/
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