The relationship between customer satisfaction and customer retention at Sports Direct Seremban / Mohamad Mukri Nabil Azmi ... [et al.].

Customer retention is essential for sustained success, particularly in competitive marketplaces. This study examines the correlation between customer satisfaction and client retention at Sports Direct Seremban, emphasising pricing, product services, and critical aspects affecting retention. This res...

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Bibliographic Details
Main Authors: Azmi, Mohamad Mukri Nabil, Linoby, Adam, Md Yusoff, Yusandra, Haziq, Amrun, Zulqarnain, Muhammad, Sazali, Razif
Format: Book Section
Language:en
Published: Universiti Teknologi MARA, Negeri Sembilan 2025
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Online Access:https://ir.uitm.edu.my/id/eprint/116485/1/116485.pdf
https://ir.uitm.edu.my/id/eprint/116485/
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