The effect of athlete branding on endorsement perceptions among Malaysian elite academy football players / Muhammad Shazril Hidayat Mohamed Rasid ... [et al.].

Athlete branding plays an important role in shaping endorsement opportunities particularly among emerging talents [1]. This study explores the perceptions of Johor Darul Takzim FC (JDT FC) academy players regarding athlete branding and its influence on potential endorsements. By addressing limited r...

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Bibliographic Details

Main Authors:	Mohamed Rasid, Muhammad Shazril Hidayat, Linoby, Adam, Md Yusoff, Yusandra, Haziq, Amrun, Zulqarnain, Muhammad, Sazali, Razif
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Negeri Sembilan 2025
Subjects:	Sports
Online Access:	https://ir.uitm.edu.my/id/eprint/116358/1/116358.pdf https://ir.uitm.edu.my/id/eprint/116358/
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