The relationship between Johor Darul Ta’zim Football Club (JDT) brand trust on fans loyalty / Nurul Ain Iftah Suhaimi and Mohammad Adzly Rajli
This study investigates the relationship between Johor Darul Ta'zim (JDT) brand trust and fans' loyalty, addressing gaps in understanding how trust influences loyalty [1]. By identifying key factors shaping brand trust and examining their impact using quantitative metrics, the research con...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2025
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/116351/1/116351.pdf https://ir.uitm.edu.my/id/eprint/116351/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|