Determinants of halal purchase intention: case in Perlis / Aflah Isa@Darami, Noorafzainiza Afendi & Farah Lina Azizan
This study is conducted in the purpose of understanding the relationship between attitude, subjective norms and perceived behavioural controls and the way it influenced the purchase intention of Halal products among consumers. This chapter contains the discussions on the background of the study, pro...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/114659/1/114659.pdf https://ir.uitm.edu.my/id/eprint/114659/ |
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