Enhancing company performance through strategic eWOM management: lessons from the Langkawi hotel sector / Elkhansa Medjedel ... [et al.]

Company performance is crucial for sustained growth, profitability, and competitiveness. Positive electronic word-of-mouth (eWOM) on social networking sites (SNS) can significantly influence company performance by shaping brand perception and customer trust. This study examined the impact of strateg...

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Bibliographic Details

Main Authors:	Medjedel, Elkhansa, Wahab, Siti Norida, Sany, Salinda, Abdul Hamid, Abu Bakar, Othman, Norashida, Sakouchi, Ahmed Said
Format:	Article
Language:	en
Published:	Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2025
Subjects:	Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/113943/1/113943.pdf https://ir.uitm.edu.my/id/eprint/113943/ https://mar.uitm.edu.my/
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