Behavioural intention to use artificial intelligence (AI) among accounting students: evaluating the effect of technology readiness / Jyashree Krishnanraw and Kamisah Ismail

This research examined the factors influencing Malaysian accounting students’ use of Artificial Intelligence (AI) through an extended Technology Acceptance Model. Amid the growing integration of AI in Asia’s accounting sector, this study examined the perceptions and intentions of future professional...

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Bibliographic Details

Main Authors:	Krishnanraw, Jyashree, Ismail, Kamisah
Format:	Article
Language:	en
Published:	Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2025
Subjects:	Accounting. Bookkeeping Back propagation (Artificial intelligence)
Online Access:	https://ir.uitm.edu.my/id/eprint/113596/1/113596.pdf https://ir.uitm.edu.my/id/eprint/113596/ https://mar.uitm.edu.my/
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