General model of communication research: origin, development, discussion and recommendation / Han Yongqing

The General Model of Communication was first proposed by Gerbner in 1956, and over the years, scholars have been conducting theoretical and applied research on this model. Fiske reinterpreted and modified Gerbner’s General Model of Communication to form the Modified Gerbner’s General Model of Commun...

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Bibliographic Details

Main Authors:	Han, Yongqing, Chang Peng, Kee, Mohd Nor, Nurul Lina
Format:	Article
Language:	en
Published:	Faculty of Communication and Media Studies (FCMS) 2024
Subjects:	HD Industries. Land use. Labor
Online Access:	https://ir.uitm.edu.my/id/eprint/113301/1/113301.pdf https://ir.uitm.edu.my/id/eprint/113301/ https://forumkomunikasi.uitm.edu.my/
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