General model of communication research: origin, development, discussion and recommendation / Han Yongqing
The General Model of Communication was first proposed by Gerbner in 1956, and over the years, scholars have been conducting theoretical and applied research on this model. Fiske reinterpreted and modified Gerbner’s General Model of Communication to form the Modified Gerbner’s General Model of Commun...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Faculty of Communication and Media Studies (FCMS)
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/113301/1/113301.pdf https://ir.uitm.edu.my/id/eprint/113301/ https://forumkomunikasi.uitm.edu.my/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|