The new product design development (NPD2) for SMEs in Malaysia / Safrina Muhammad Azmi ... [et al.]
For products, packaging design can be one of the essential criteria to attract the first glance of the consumer and packaging design has been identified as one of the main components in the marketing industry. The literature on brands and new product design development (NPD2) often presents a linear...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/112995/1/112995.pdf https://ir.uitm.edu.my/id/eprint/112995/ |
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