Narrative review on the impact of social media influencers (SMIs) in shaping travel decision among Gen Z / Rosevia Francis
Social media influencers (SMIs) have become significant players due to the exponential growth of digital platforms, especially when it comes to influencing Gen Z’s travel preferences and decisions. However, the pervasive influence of social media influencers (SMIs) on Gen Z’s travel decisions presen...
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| Format: | Article |
| Language: | en |
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Faculty of Communication and Media Studies (FCMS)
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/112733/1/112733.pdf https://ir.uitm.edu.my/id/eprint/112733/ https://forumkomunikasi.uitm.edu.my/ |
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