Tourist decision to visit a destination through h eWOM information: an UTAUT approach study in Indian context / Kamaleswar Boro ... [et al.]
In today's digital age, eWOM has emerged as a powerful tool in shaping travel decisions and influencing consumer choices. The present study highlights the growing interest in eWOM as a mediator in tourism research and the application of the UTAUT model in studying this phenomenon. The study is...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/111296/1/111296.pdf https://ir.uitm.edu.my/id/eprint/111296/ https://www.jthca.org/ |
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