Perceived festival quality and revisit intention of Chinese New Year festival among generation Z / Chai Ming Na and Hasan Mohamed Zakaria

This research investigates the perceived quality of Chinese New Year festivals in Malaysia from the perspective of Generation Z attendees. By employing quantitative surveys and the FESTPERF scale, the study explores various aspects of festival quality, including accessibility, facilities, ambiance,...

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Bibliographic Details

Main Authors:	Chai, Ming Na, Mohamed Zakaria, Hasan
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
Subjects:	Travel and the state. Tourism Customs relative to public and social life
Online Access:	https://ir.uitm.edu.my/id/eprint/111293/1/111293.pdf https://ir.uitm.edu.my/id/eprint/111293/ https://www.jthca.org/
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