The path to perfect stays: understanding brand image and technological convenience impact on customer satisfaction in Penang’s luxury hotels / Mohd Zool Fadli Ibrahim ... [et al.]
In the hospitality sector, the success of hotels is intricately tied to customer satisfaction, which serves as a critical performance metric and influences competitiveness in the market. 5-star hotels on Penang Island face increasing challenges to sustain guest satisfaction amidst growing competitio...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perlis
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/111275/1/111275.pdf https://ir.uitm.edu.my/id/eprint/111275/ https://myjms.mohe.gov.my/index.php/intelek/index |
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