Unravelling the nexus: a conceptual exploration of the interplay between self-congruity, satisfaction, and brand loyalty in urban coffee shops / Nur Adriana Yusli, Dr. Muhammad Safuan Abdul Latip and Dr. Ahmad Esa Abdul Rahman

The purpose of this conceptual paper is to investigate a potential study field concerning brand loyalty in coffee shops, as well as the mediating role self-congruity and overall satisfaction play in the relationship between the two. Recently, there has been a worldwide increase in the demand for co...

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Bibliographic Details

Main Authors:	Yusli, Nur Adriana, Abdul Latip, Muhammad Safuan, Abdul Rahman, Ahmad Esa
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/110493/1/110493.pdf https://ir.uitm.edu.my/id/eprint/110493/ https://voa.uitm.edu.my/v1/component/content/article/62-volume-20-issue-2
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