Impact of social media technology on efficiency in the food and beverage microentrepreneurship sector / Mohamad Azli Razali ... [et al.]

This study addresses the burgeoning impact of social media technology on microentrepreneurship in the Malaysian food and beverage sector. Fueled by a significant surge in social media usage, particularly on platforms like WhatsApp, Facebook, and Instagram, the research aims to identify factors influ...

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Bibliographic Details

Main Authors:	Razali, Mohamad Azli, Rezo, Khairul Hidayat, Mohammed Ghazali, Asmadi, Besar Sa'aid, Hafizah, Anuar, Azyyati
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Technological change Technological innovations
Online Access:	https://ir.uitm.edu.my/id/eprint/110478/1/110478.pdf https://ir.uitm.edu.my/id/eprint/110478/
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