Understanding the determinants of purchase intention for halal cosmetics among gen Z / Shahira Abdul Jabar, Aidarohani Samsudin, Diana’ Mazan and Shashazrina Roslan

This article aims to determine the factors influencing the purchase intention of halal cosmetics among Gen Z. The author applied the Theory of Reasoned Action (TRA) to ascertain the determinants influencing Gen Z's intention to purchase halal cosmetics. The predictors are subjective norms, atti...

Full description

Bibliographic Details

Main Authors:	Abdul Jabar, Shahira, Samsudin, Aidarohani, Mazan, Diana’, Roslan, Shashazrina
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2024
Subjects:	Halal food Social aspects. Social marketing Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/110274/1/110274.pdf https://ir.uitm.edu.my/id/eprint/110274/
Tags:	Add Tag No Tags, Be the first to tag this record!