Consumers’ halal products purchase: an integration of TPB

Halal products are becoming increasingly popular among consumers around the world, especially among Muslims. Muslim consumers are looking for a product that is fitted to their religious and society's needs. Thus, this study aims to examine the factors affecting consumers' halal products gr...

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Bibliographic Details

Main Authors:	Azizan, Farah Lina, Ahmad, Zulaiha, Afendi, Noor Afzainiza
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2022
Subjects:	Islam and economics Halal food Social aspects. Social marketing Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/109528/1/109528.pdf https://ir.uitm.edu.my/id/eprint/109528/ https://journal.uitm.edu.my/ojs/index.php/IJ
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