Factors that affecting customer's purchase intention towards fast food in Kota Kinabalu / Haslinda Hasan
Fast food business nowadays rises up among the business entrepreneur as their chosen medium to engage with customer to match consumer’s daily lifestyle of the current development. Malaysia is one of the countries which are not excluding from this current trend of development. It is therefore essenti...
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| Format: | Student Project |
| Language: | en |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/108325/1/108325.pdf https://ir.uitm.edu.my/id/eprint/108325/ |
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