Influence of app usability and learning environment on student behavior in mobile-based marketing education in Malaysian higher learning institutions / Rozita Naina Mohamed ... [et al.]

The increasing integration of mobile-based platforms in higher education, particularly within marketing education, has transformed learning dynamics by enabling students to engage through accessible digital tools. However, while internet and smartphone usage continue to grow in Malaysia, student eng...

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Bibliographic Details

Main Authors:	Mohamed, Rozita Naina, Borhan, Halimahton, Rusli, Mohd Saifullah, Abd Hafiz, Khalilah, Othman, Azhana, Ridzuan, Abdul Rahim, Md Razak, Mohamad Idham, Marmaya, Najihah Hanisah
Format:	Article
Language:	en
Published:	Faculty of Business and Management ; UiTM Press 2024
Subjects:	Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/107874/1/107874.pdf https://ir.uitm.edu.my/id/eprint/107874/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index
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