Survival rural tourism through digital marketing: case study in Kedah – Malaysia and Surabaya – Indonesia

Rural tourism, which is distinguished by its cultural diversity and scenic beauty, has long been an important driver of economic growth for rural communities around the world, but various difficulties this industry has encountered recently put its viability in jeopardy. Digital marketing is now a vi...

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Bibliographic Details
Main Authors: Zulfa, Vivi Rodliyatuz, Yuliawan, Rahmat, Ibrahim, Izura
Format: Conference or Workshop Item
Language:en
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/105451/1/105451.pdf
https://ir.uitm.edu.my/id/eprint/105451/
https://seaipc.com/
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