Factors influencing the marketability failure of local fruit produce: farmers and retailers perspective / Siti Maziah Ab Rahman, Wan Noor Hana Abd Aziz and Mohd Shukri Omar
This research is conducted with the objectives of identifying the influential factors to the marketability failure of local fruit. In other words, the study wishes to identify the factors considered important to the farmers and retailers that contribute to the failure of their marketing activities....
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105426/1/105426.pdf https://ir.uitm.edu.my/id/eprint/105426/ |
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