The role of eWOM in functional foods purchase intention / Chintra Dewi Bajat …[et al.]
The demand for functional foods has also increased with increased health awareness, especially in the post-pandemic era. Consumers tend to seek relevant information in assisting their purchase decision-making. Electronic word-of-mouth (eWOM) is perceived as an innovative source of information as ext...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105263/1/105263.pdf https://ir.uitm.edu.my/id/eprint/105263/ https://seaipc.com/ |
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