Exploring adventure-based tourism digitization for effective marketing strategies / Mohd Shariman Shafie … [et al.]

This research study aims to explore the role of digitization in enhancing marketing strategies in the adventure-based tourism industry. With the increasing importance of digital technologies and platforms, understanding their impact on marketing effectiveness becomes crucial for businesses operating...

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Bibliographic Details

Main Authors:	Shafie, Mohd Shariman, Abdul Rasid, Aida Roha, Ab Aziz, Mohd Noorazlan, Hashim, Mustakim, M. Antara, Purnomo, Shafie, Nur Amalina, Mohd Beta, Raja Mayang Delima
Format:	Conference or Workshop Item
Language:	en
Published:	2023
Subjects:	Technological innovations Marketing Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/105197/1/105197.pdf https://ir.uitm.edu.my/id/eprint/105197/ https://seaipc.com/
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