Leveraging brand awareness through apprentice program as digital marketing platform / Lydia Apriliani … [et al.]

This study discusses using the social media ‘Instagram’ as a communication medium in Telkomsel Apprentice Program (TAP) activities to build brand awareness. This study aims to discover how Instagram is used in TAP activities to build brand awareness. This study used a qualitative descriptive method...

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Bibliographic Details

Main Authors:	Apriliani, Lydia, Dimisyqiyani, Erindah, Amaliyah, Amaliyah, Muhamad, Marlina, Jamaludin, Mohd Fazil, Azmi, Nurul Amira
Format:	Conference or Workshop Item
Language:	en
Published:	2023
Subjects:	Marketing Telemarketing. Internet marketing Electronic commerce Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/105106/1/105106.pdf https://ir.uitm.edu.my/id/eprint/105106/ https://seaipc.com/
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