A study on the marketing practices adopted by small and medium enterprises of automotive industry in Malaysia / Hazliza Haron and Ina Murni Hashim
This study tries to investigate the marketing practices adopted by SMEs of automotive industry in Malaysia. The scope of this study is focused on automotive industry because it is one of the industries in the country that are developing rapidly. This is especially emphasized when the global market i...
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| Main Authors: | , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104901/1/104901.pdf https://ir.uitm.edu.my/id/eprint/104901/ |
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