The mediating effect of customer satisfaction on corporate social responsibility dimensions and customer loyalty in Maybank, Shah Alam / Nur Huda Husna Mohd Idris
The purpose of this study is to examine the mediating effect of customer satisfaction on Corporate Social Responsibilities (CSR) dimension and customer loyalty in banking sector. The research was conducted on 287 of bank customers in Shah Alam, Selangor. The corporate social responsibilities was not...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | en |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104610/1/104610.pdf https://ir.uitm.edu.my/id/eprint/104610/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|