CB2E through CCB and OCB (A marketing golden triangle for new era)
This research attempts to propose a concept in Marketing New Era to present an approach (Golden Triangle) for achieving customer based brand equity (CBBE) through customer citizenship behavior (CCB) and organizational citizenship behavior (OCB) with human resource empowerment (HRE) in Age of Partici...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2053/ https://www.academia.edu/3613317/CB2E_through_CCB_and_OCB_A_Marketing_Golden_Triangle_for_New_Era_ |
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