Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries)

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Bibliographic Details
Main Authors:	Nezakati, Hossein *, Akbarzade, Mohammad Reza, Hamid, Reza Irani
Format:	Conference or Workshop Item
Published:	2010
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2046/ https://www.academia.edu/3613343/Exploring_Market_Value_Coverage_4A_in_Adoption_of_Diffusion_of_Innovations_Prepared_Food_Industries_International_Conference_on_Marketing_2010_ICMAR_2010_Malaysia_Pp_1_15
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