Does Korean drama have a real influence? An analysis of Malaysia outbound tourists to South Korea
Korea has recently emerged as one of the top tourism destinations in the world, and a catalyst of its rapidly developing tourism industry is Korean drama. Studies on Korean tourism, which focus on sociocultural and gender-related issues, as well as audience behaviors, have been conducted in the Asia...
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| Main Authors: | , |
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| Format: | Article |
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Cognizant Communication Corporation
2016
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| Online Access: | http://eprints.sunway.edu.my/1950/ http://doi.org/10.3727/109830416X14750895902882 |
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