Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: The case of Fiji
Most tourists return home with a souvenir purchased after a holiday. Studies on souvenirs have mainly focussed on either the demand or supply perspective. This research integrates both perspectives to achieve a more holistic understanding of souvenirs in the Pacific context. This paper compares souv...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1942/ http://doi.org/10.1080/10941665.2021.1998160 |
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