Instagram influencer marketing: Perceived social media marketing activities and online impulse buying
The main objective of this research is to investigate the impact of social media marketing activities — restricted onlyto Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness,expertise, and trustworthiness), predicated on Stimulus-Organi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
University of Illinois at Chicago University Library
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1849/1/koay%20%20%282021%29%20instagram%20influencer%20marketing_%20perceived%20social%20media%20marketing%20activities%20and%20online%20impulse%20buying.pdf http://eprints.sunway.edu.my/1849/ http://doi.org/10.5210/fm.v26i9.11598 |
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