The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en en en |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf http://irep.iium.edu.my/94874/ |
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