The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

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Bibliographic Details
Main Authors:	Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
Format:	Proceeding Paper
Language:	en en en
Published:	2021
Subjects:	HB Economic Theory
Online Access:	http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf http://irep.iium.edu.my/94874/
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